Vibeset.ai Branding & Design System

An independent, collaborative build where I led the strategy, brand, and product experience of an emerging concept.

SAP Brand Refresh

SAP sought to evolve its visual language to better balance technical authority with a more innovative, human, and forward-thinking spirit. I was tasked with exploring new art directions that honored SAP’s structural rigor while unlocking a more expressive creative system.

MongoDB .local series

Take a look behind the build and experience the magic of what best-in-class developers and buyers cultivate in the industry.

MongoDB Atlas for Industries

Atlas for Industries is a MongoDB-driven initiative that promotes positive business outcomes, reduces risk, and cuts costs by leveraging MongoDB expertise.

Uber Eats Grocery Launch

If you want it, need it, or eat it, it’s on Uber Eats.

BHK Rebrand

Serving more than (damn good) rice and noodle bowls.

Linktree Rebrand

Linktree is the heart of our online presence and directs others to its most essential elements.

Uber Eats NFL Activation

Fueling football fandom, all season long.

Uber Eats Newb School

Feeding the minds and tummies of gamers and online creators.