Universal Grammar is downtown San Jose’s best kept secret. Every artist has a humble beginning; a start which Universal Grammar graciously provides. Universal Grammar is collective of cultural curators who come together weekly to brainstorm and strategize to bring San Jose the best up and coming music from many likes of the world. The “Respect The Craft” logo and campaign was created to emphasize and bring light to the driving force behind Universal Grammar’s purpose – cultivating an atmosphere that reflects and respects the work of an artist.

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Advertising, Art Direction, Design