PDGA/Disc Golf 2018 Campaign

Category
Art Direction, Design

ZUCA launched their “Grow The Sport” campaign in hopes to establish personal engagement between their players and products. In efforts to pay homage to the dedicated audience which has grown at an exponential rate since the product launch in 2015, they wanted a campaign that showcased how both product and players have interchangeably contributed to the growth of the disc golf game. In the early stages of the design process, I developed a visual direction that allowed ZUCA to use both rich immersive lifestyle and product photography, big bold type, and interactive infographics to tell their story. Deliverables included large scale print designs, web banner collateral, as well as print publication ads.