New Homes Navigator Press Kit

Art Direction, Design, Illustration, information design

New Home Navigators is a brand that works to simplify the home buying process for both sellers and potential buyers. I was hired by them to design an infographic displaying the benefits of signing up with them for a home convention. There was a lot of information to work with and to design around—after analyzing pages of information, I redistributed the information and thought of what sorts of stories I could build off of. I considered who their potential clients were, what they were seeing, what every day issues they were dealing with, and how the services of New Homes Navigator could help solve these issues. 

After outlining the information in an essay format, I created a design framework to help clarify how scenarios flowed together. There was a lot of information to work with, so I utilized strong headlines, color theory, icons, and typography to give viewers direction.