Design Contest 2017 Campaign

The “Color Me ZÜCA” Design Contest is an annual contest created to inspire and encourage aspiring designers and illustrators of all ages to get involved with ZÜCA lifestyle. Each year a design is handpicked to which we exclusively design and translate it to one of our bags the following season. The overall look and feel of the campaign was designed to cater to a more mature demographic.



Preliminary Designs


Finalized Logo

Social Media Assets

Identity, Illustration, Typography