2018 Canada Launch – Out of Home Campaign

The ConceptDelivery is Delicious

One out of five people in Canada is foreign-born. That makes Canada the most diverse G8 country — and modern Canadian food is some of the most exciting and eclectic.
Yes, we eat poutine and burgers. And also curries and kebabs. Uber Eats allows you to sample the full deliciously diverse spectrum.  

Design assets included sky trains, bus platforms, bus shelters, newspaper ads, and digital billboard ads – a total of 100+ assets to manage. My role on this project included developing multiple concepts based on marketing research and request for creating a presence in an entirely new country. Aside from producing assets, I also organized an asset production schedule to work in tandem with copywriters and marketing producers.