2017 Email Marketing

Category
Advertising, Art, Art Direction, Illustration

My Process

What is the call to action of the ad? Understand the qualities of the product that makes it stand out.
Who is the target audience? How can I create the bridge between them and the product? How can I communicate that this product will make a difference in the customers life?
Copy development: What are trigger words that would resonate with the demographic? (i.e. for an outdoor/active product I would probably want words that emphasize adventure and being active.)
Creative Solution/Imagery: What is imagery that identifies with target audience. Or something enticing. Show the ease of using the product.